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Behind every great equestrian business is a great horse story...

What's yours?


My great story? Swapping T-shirts with German Gold medalist Klaus Balkenhol at the 1996 Olympics

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I've had the great privilege of building an award-winning communications career in the equestrian sport industry and getting to know the riders who were my heroes as a child.  That professional bridle path began by graduating summa cum laude in Equine Business Management from Johnson & Wales University to complement a B.A. in Journalism earned at SUNY-Albany under professor and Ironweed author, Bill Kennedy, and post-graduate work at Harvard under the Wall Street Journal's Liz Roman Gallese, 'Guru of Gnu' animal behaviorist, Richard Dephard Estes, and aesthetics/arts theorist, Clive Dilnot.  
I stepped directly into public relations service for the U.S. Equestrian Team, Winter Equestrian Festival, Gladstone Driving Association, and Hampton Classic.
By 1996, I was working with World Cup director Max Ammann coordinating Equestrian Press services for the Atlanta Committee for the Olympic Games and had the best seat in the house at the Georgia International Horse Park arena, overseeing the interviews with each rider immediately following their performance.  I saw the contemplative expression of U.S. Show Jumping team rider Peter Leone as he earned an Individual Silver medal on his 40th birthday.  Shared dinner (and a cigar in the limo) with U.S. Dressage's Michelle Gibson and her family after her Individual Bronze on the beautiful Peron. 
My first movie as a kid was The Horse in the Grey Flannel Suit, and three decades later, much like Dean Jones and Aspercel, I was at Madison Square Garden for The National Horse Show and promoting a jumper named Paul Harvey.  A racetrack dud as Stand By For News, the bay gelding found his calling over fences and kept me busy publicity-wise because every time Paul Harvey won a championship, I was to call the personal home phone number of his radio celebrity namesake.  When Paul Harvey the horse won, Paul Harvey the radio celebrity talked about it on his show the next day.
Fast forward to the digital age, when a group of close friends were working night and day to launch an equestrian news and information website.  The film, The Horse Whisperer, put Equisearch.com.  I went from writing website editorial in exchange for groceries to Western Content Director for what Forbes Magazine called the best equestrian site on the internet.  I covered Reining as it became a USET-recognized discipline and the first U.S. Reining team winning its first Nations Cup.  I interviewed the late Bill Horn and dined with Shawn Flarida.
I can weave your great story because I've lived great stories, too, and can apply award-winning communications skills to your message.

Sharing the Fleet Jumper Classic Grand Prix ring with JL Parker - thanks Tony DeCosta Photography

I have been a finalist in the American Horse Publications Editorial and Graphics Awards since 2008, first as a Best Feature finalist for my homage to Western artists, The Art of Roping, then twice, in consecutive (2010, 2011) publishing seasons, earning the best Freelance Equestrian Journalist (print and online) award, and finishing third in the same category for 2013.

Through accuracy, credibility and professionalism, I have earned the respect of the industry as a definitive voice to life in and outside the show arena and as an Equinista, look at the business of equi-fashion, lifestyle and art for international digital and print audiences.


At the Saratoga (NY) Racing Hall of Fame - thanks Daniel Lew Photography

L.A. was featured in the 9-CD series, Inventing Your Horse Career, joining some of the most creative and interesting equine professionals in North America as they share tips and secrets on turning a passion for horses into a successful business venture.

Inventing Your Horse Career featuring LA Pomeroy, Denny Emerson, Fran Jurga, more

"When we were brainstorming industry careers beyond training and teaching, you immediately popped into my head as an excellent example for journalism."            
- Lisa Derby Oden, Blue Ribbon Consulting

"You're a lovely person and think of all those horse industry jobseekers you'll inspire.  Some topnotch peeps on there with you!"
- Lisa Kemp, Kemp Equine

Talking about the 2011 IHSA Nationals on TV36 Lexington, KY

Mic check before TV interview with now NARG president, Chris Kappler, Attitash Equine Festival

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I understand your story. I've lived it too.
1975 4-H Fitting & Showmanship Altamont NY. My ABHA-reg buckskin Mia Valentine